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Artist in Focus: Mazher Nizar.

In conversation with Mazher bhai Nizar.   Artwork Mazher bhai Nizar.  What was the spark? As far as I can remember, during my childhood, staying in Mumbai, I saw the large banners surrounded all over, on the buildings of cinemas mostly, and their colours had an…

August 9, 2020

Lookbook VIII.

In our latest edition of the lookbook, we kick off the new year with a healthy dose of vitamin D – at the beach. Get inspired by this collection of fun and funky ridas, with a pair of playful flip-flops to match.  …

February 6, 2018

Artist in Focus: Zahra Ammar- Wonderer, Dreamer, Creator

Photographs and Words Zahra Ammar. Foreword With a background in Economics, Finance and English, she passionately doodles on any surface, weaves threads and is in love with paper and food. She loves the versatility and form that paper has to offer. In her own way,…

February 6, 2018


Lookbook January 2018 Photography Sakina K and Alifiya S.  Words Batul S.  This month’s lookbook is titled Pals and Pastels. Girls just wanna have fun and a girls’ day out is the perfect respite from the daily grind of work and school. In this month’s new…

January 2, 2018
Bath Fizz

Artist in Focus: SWAN

Photographs SWAN. Foreword Besides schoolbooks and sleepovers, eleven-year-old Zahra is the successful CEO of SWAN. Along with her own collection of homemade and nasty-free beauty products, she models the entrepreneurial nature that every mumimah aspires towards. Take a peek into Zahra’s life and find loads…

January 1, 2018


Lookbook December 2017 Outfit Zainab K.   Photography Zainab K  Words Safiya A and Batul S.  This month’s lookbook rida is one of our favourites. It combines the classic colours- red, black and white. The rida is a simple layering of borders with bold colours, paired with a few choice accessories.…

December 5, 2017

Anwaar Al Funun – The Radiant Arts

After Ashara Mubarak of 1439H, the second installation of Anwar Al Funoon was held in Karachi. The wide array of artwork provided viewers a window into the transcendent land that is Al-Hutaib Al-Mubarak, Yemen. The colors and shapes weaving through the Haraazi mountains, to…

December 5, 2017

rida x sneakers – ed.4

Lookbook November 2017 Outfit Fatema A.   Photography Sakina K.  Words Safiya A.  This months lookbook features a bright yellow rida with a subtle stripe in the fabric. The border is actually another printed fabric cleverly cut and placed to create a zig-zag block effect. The border looks like a…

October 30, 2017
In Search of Aladdin

Artist in Focus: Zahra A

Words and Photographs Zahra A.  Foreword Zahra Amiruddin is an independent writer and photographer based in Bombay. She completed a journalism degree with Bachelor’s in Mass Media from the Sophia College for Women in Mumbai. She specialized in digital and film photography, creative writing, and theatre at…

October 29, 2017
ashara ridas inspo boardBRANDNEW

Ashara Lookbook

Ashara 1439 Lookbook Our lookbook this month is an ode to the sombre and poignant days that all mumineen are gearing towards. We leave behind our bright and jazzy ridas this month, and feature subtle colours, simple designs and muted patterns as we march…

September 17, 2017