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rida x sneakers – ed.4

Lookbook November 2017 Outfit Fatema A.   Photography Sakina K.  Words Safiya A.  This months lookbook features a bright yellow rida with a subtle stripe in the fabric. The border is actually another printed fabric cleverly cut and placed to create a zig-zag block effect. The border looks like a…

October 30, 2017
In Search of Aladdin

Artist in Focus: Zahra A

Words and Photographs Zahra A.  Foreword Zahra Amiruddin is an independent writer and photographer based in Bombay. She completed a journalism degree with Bachelor’s in Mass Media from the Sophia College for Women in Mumbai. She specialized in digital and film photography, creative writing, and theatre at…

October 29, 2017
ashara ridas inspo boardBRANDNEW

Ashara Lookbook

Ashara 1439 Lookbook Our lookbook this month is an ode to the sombre and poignant days that all mumineen are gearing towards. We leave behind our bright and jazzy ridas this month, and feature subtle colours, simple designs and muted patterns as we march…

September 17, 2017

rida x sneakers – ed.3

Lookbook July 2017 Outfit Fatema A.   Photography Sakina K.  Words Safiya A.  Sling bags, shoes, scarves, sunglasses, sneakers and shopping sprees. We all need a little retail therapy sometimes. This month’s lookbook is a casual look for a laid back day out with friends or a…

July 3, 2017

Artist in Focus: Dr. Tarwadi

 In conversation with Dr.  Alihussein Tarwadi Art or science? People often make this crucial choice early in life and often, it’s set in stone. Some gifted individuals pursue both and what’s more, they make their art compliment science. Master of both, Dr. Tarwadi is an…

July 2, 2017

rida x sneakers – ed.2

Lookbook June 2017 Outfit Fatema A.   Photography Sakina K.  Words Safiya A.  Sunny days often call for light colours and a fresh look, and of course a starbucks frappe. This month’s lookbook features a self embroidered fabric perfect for hot days with an elegant scalloped lace…

June 5, 2017
Pretty Gilded Header (AIF)

Artists in Focus: Pretty Gilded

Words and Photographs Pretty Gilded. Foreword Batul S.    Foreword Pretty Gilded – a gilded art form created by two entrepreneurial sisters from Hyderabad. They create paper products with modern and contemporary designs, infused with the touch of tradition. Their dazzling wedding invitation cards would make you…

June 4, 2017

rida x sneakers – ed.1

Lookbook May 2017 Outfit Batul S. and Fatema A.   Photography Sakina K. and Alifiya S. Words Safiya A.  Wake up. Get dressed. Have breakfast. Slip into your favourite pair of sneakers. Comfy. Reliable. Stylish. This look book features beautiful and colourful ridas paired with the perfect…

May 2, 2017
3 (1 of 1)

Artist in Focus: Kulsum K.

Words and Photographs Kulsum K. Foreword Batul S.    Foreword Kulsum bhen takes foodstagramming to a whole new level. Her talent for the capture makes even the simplest foods look like Michelin stars. Get a peek at the photos that’ll make your stomach grumble and delve into…

May 2, 2017
Artists Women

Cakesbyfatemadathi: Pharmacist turned Cake Artist

In conversation with Fatema M. Dathi Pharmacist turned Cake Artist and my journey to the sweeter side; counting the memories and not the calories.   No course will teach you how to be creative, that has to come from you. What is your cooking/baking background?…

April 3, 2017