Browsing Category



rida x sneakers – ed.4

Lookbook November 2017 Outfit Fatema A.   Photography Sakina K.  Words Safiya A.  This months lookbook features a bright yellow rida with a subtle stripe in the fabric. The border is actually another printed fabric cleverly cut and placed to create a zig-zag block effect. The border looks like a…

October 30, 2017
ashara ridas inspo boardBRANDNEW

Ashara Lookbook

Ashara 1439 Lookbook Our lookbook this month is an ode to the sombre and poignant days that all mumineen are gearing towards. We leave behind our bright and jazzy ridas this month, and feature subtle colours, simple designs and muted patterns as we march…

September 17, 2017

rida x sneakers – ed.3

Lookbook July 2017 Outfit Fatema A.   Photography Sakina K.  Words Safiya A.  Sling bags, shoes, scarves, sunglasses, sneakers and shopping sprees. We all need a little retail therapy sometimes. This month’s lookbook is a casual look for a laid back day out with friends or a…

July 3, 2017

rida x sneakers – ed.2

Lookbook June 2017 Outfit Fatema A.   Photography Sakina K.  Words Safiya A.  Sunny days often call for light colours and a fresh look, and of course a starbucks frappe. This month’s lookbook features a self embroidered fabric perfect for hot days with an elegant scalloped lace…

June 5, 2017

rida x sneakers – ed.1

Lookbook May 2017 Outfit Batul S. and Fatema A.   Photography Sakina K. and Alifiya S. Words Safiya A.  Wake up. Get dressed. Have breakfast. Slip into your favourite pair of sneakers. Comfy. Reliable. Stylish. This look book features beautiful and colourful ridas paired with the perfect…

May 2, 2017


Lookbook March 2017 Outfit Fatema A.   Photography Sakina K.  Words Safiya A.  This month we are featuring a Rida which is perfect for the spring. The fabric is a lilac purple with a blue strip. The spray looks like the work of a artist with a…

March 7, 2017


Lookbook February 2017 Outfit and Words Safiya A.  This rida features a blue sheen fabric with a silk leaf border and a traditional braid. You can wear it during the day with a classic trench and boots combined with a handbag and enamel bangle. This…

February 14, 2017


Lookbook December 2016 Outfit Farida B. Photography MKE Shoots Words Safiya A.  Geologist by day and visionary by night, meet the creator of Do It Yourself Rida’z. DIY Rida’z is an online platform which allows you to personalize your Rida and have it delivered to…

December 6, 2016


Lookbook November 2016 Words Safiya A.  This ridah has a classic colour combination of red and black. It is a perfect night out ridah with simple lacing, a touch of gold and splashes of appliqué with a light encompassing black embroidery. You can accessorize…

November 4, 2016

Ashara Essentials

“Excuse me, would you have a spare paper and pen?” In the crazy dash that is a typical day during Ashara, it is only natural we forget one thing or another. Don’t worry, we’ve got you! Presenting to you the Ashara Essentials. Heads up on…

September 27, 2016