Lookbook

IV.

December 6, 2016

Lookbook December 2016

Outfit Farida B.
Photography MKE Shoots
Words Safiya A.

Geologist by day and visionary by night, meet the creator of Do It Yourself Rida’z. DIY Rida’z is an online platform which allows you to personalize your Rida and have it delivered to you ready to wear. We are living in an age where everything from butter and bread to a flat screen TV can be bought online, dispatched within days. So why not add our Qaumi Libaas to the list! Boutique Ridas are widely available but if you are like me and you like a bit of fun and funk in your Rida, DIY Rida’z gives you the tools you need to design your very own – with flare and pizzaz! No need to send parcels to India, Pakistan or Africa for tailors to stitch them in dozens anymore. All you need to do is provide 13 measurements which is explained in an easy YouTube video and leave the rest to DIY Rida’z.

The featured Rida is a bright colour with a fresh floral border. You can accessorize it with heels or ballerina flats. As shown in our lookbook, Farida Ben has chosen a smart blazer and killer heels. The blazer makes this a classic- a look to take into a presentation or meeting. And without the blazer, leaving the heels put, the rida doubles up- perfect for a night out.

Let the online shopping commence!