Browsing Category



Lookbook VIII.

In our latest edition of the lookbook, we kick off the new year with a healthy dose of vitamin D – at the beach. Get inspired by this collection of fun and funky ridas, with a pair of playful flip-flops to match.  …

February 6, 2018


Lookbook January 2018 Photography Sakina K and Alifiya S.  Words Batul S.  This month’s lookbook is titled Pals and Pastels. Girls just wanna have fun and a girls’ day out is the perfect respite from the daily grind of work and school. In this month’s new…

January 2, 2018


Lookbook December 2017 Outfit Zainab K.   Photography Zainab K  Words Safiya A and Batul S.  This month’s lookbook rida is one of our favourites. It combines the classic colours- red, black and white. The rida is a simple layering of borders with bold colours, paired with a few choice accessories.…

December 5, 2017

rida x sneakers – ed.4

Lookbook November 2017 Outfit Fatema A.   Photography Sakina K.  Words Safiya A.  This months lookbook features a bright yellow rida with a subtle stripe in the fabric. The border is actually another printed fabric cleverly cut and placed to create a zig-zag block effect. The border looks like a…

October 30, 2017

Ashara Lookbook

Ashara 1439 Lookbook Our lookbook this month is an ode to the sombre and poignant days that all mumineen are gearing towards. We leave behind our bright and jazzy ridas this month, and feature subtle colours, simple designs and muted patterns as we march…

September 17, 2017

rida x sneakers – ed.3

Lookbook July 2017 Outfit Fatema A.   Photography Sakina K.  Words Safiya A.  Sling bags, shoes, scarves, sunglasses, sneakers and shopping sprees. We all need a little retail therapy sometimes. This month’s lookbook is a casual look for a laid back day out with friends or a…

July 3, 2017

rida x sneakers – ed.2

Lookbook June 2017 Outfit Fatema A.   Photography Sakina K.  Words Safiya A.  Sunny days often call for light colours and a fresh look, and of course a starbucks frappe. This month’s lookbook features a self embroidered fabric perfect for hot days with an elegant scalloped lace…

June 5, 2017

rida x sneakers – ed.1

Lookbook May 2017 Outfit Batul S. and Fatema A.   Photography Sakina K. and Alifiya S. Words Safiya A.  Wake up. Get dressed. Have breakfast. Slip into your favourite pair of sneakers. Comfy. Reliable. Stylish. This look book features beautiful and colourful ridas paired with the perfect…

May 2, 2017


Lookbook March 2017 Outfit Fatema A.   Photography Sakina K.  Words Safiya A.  This month we are featuring a Rida which is perfect for the spring. The fabric is a lilac purple with a blue strip. The spray looks like the work of a artist with a…

March 7, 2017


Lookbook February 2017 Outfit and Words Safiya A.  This rida features a blue sheen fabric with a silk leaf border and a traditional braid. You can wear it during the day with a classic trench and boots combined with a handbag and enamel bangle. This…

February 14, 2017